How To Use Adsy.com: A Practical Walkthrough For Buying And Selling Sponsored Content Safely

How to use Adsy.com sounds simple until you stare at 90,000 publisher listings and realize one bad placement can haunt your SEO for months. We have watched teams rush a “cheap dofollow” order, then spend more time cleaning up anchors and disclosures than they saved.

Quick answer: use Adsy.com like a procurement system, not a slot machine. Set rules first, vet publishers like you are hiring a contractor, and keep a human review step before any link goes live.

What Adsy.com Is And When It Makes Sense To Use It

Adsy.com is a guest-posting and link-building marketplace (launched in 2018) that connects buyers with publishers offering sponsored posts, niche edits, and add-on SEO services. It can save you weeks of cold outreach because you can filter sites by niche, traffic, authority metrics, country, and price.

Adsy makes sense when your team needs repeatable placements at scale and you can run a consistent review process. It makes less sense when you need a tiny number of ultra-premium placements with high editorial scrutiny and relationship-based pitching.

Sponsored Posts Vs. Link Building: What You Are Really Buying

A sponsored post is paid content placement on someone else’s site. A link-building placement is the part you care about for search visibility: the link, the anchor text, and the page context.

Here is the practical difference:

• Sponsored post (new article): you pay for a fresh page that includes your link(s). The page can rank on its own and send referral traffic.
• Niche edit (existing page): you pay to insert your link into an older article that already has history, internal links, and sometimes existing traffic.

Entity logic matters here. Anchor text -> shapes -> topic signals. And publisher relevance -> affects -> how “natural” the link looks to both humans and search systems.

If you sell products or services on WordPress, the best use case is simple: you place a few sponsored posts that match your categories, then you measure whether those posts send qualified clicks to your site.

Who Adsy.com Is Best For (And Who Should Skip It)

Adsy.com fits well for:

• Small brands that need backlinks but cannot run full-time outreach
• Agencies that want a repeatable buying process
• eCommerce and local service businesses that can benefit from referral traffic, not only rankings

You should skip it (or use it very lightly) if:

• You only want top-tier editorial sites that reject paid placements
• You cannot enforce disclosure rules and link rules
• You plan to “spray” exact-match anchors across dozens of posts (that pattern -> triggers -> penalties)

If you want a parallel mindset, we like to treat traffic sourcing like proxy sourcing: you set safety rules, you rotate responsibly, and you log what you do. The same thinking shows up in our guide on keeping proxy workflows safe for business use. (Different tool, same risk posture.)

Sources:

• Adsy.com, “About / Marketplace information,” Adsy, accessed 2026, Adsy.com
• PR Newswire, “Adsy announces marketplace growth,” PR Newswire, 2018, PR Newswire

Set Up Your Account And Baseline Rules Before You Spend

Most Adsy.com mistakes happen before the first order. People fund the account, browse listings, then improvise rules mid-checkout.

Do this instead: write your baseline rules in a one-page doc. Treat it like an internal SOP.

Buyer Vs. Publisher Setup: Pick The Right Role (Or Both)

Adsy lets you operate as a Buyer, a Publisher, or both.

• Choose Buyer if you only want placements.
• Choose Publisher if you want to sell placements on your own site.
• Choose Both if you run multiple sites or you want to offset costs with publisher revenue.

If you run a WordPress agency site, the “both” option can be useful. Your client work -> funds -> your content engine. Just keep client data separated from marketplace accounts.

Safety Defaults: Budget Caps, Team Access, And Payout Settings

Set these defaults before you top up:

• Budget cap: decide a weekly or monthly cap. Your cap -> prevents -> impulse buys.
• Team access: add teammates with limited permissions if you have approvals. One person should own final sign-off.
• Payout settings (publishers): set payout methods and keep tax and identity records organized.

We also recommend a “no surprises” rule: do not buy from a publisher if you cannot see clear terms on link type, editing policy, and placement timeline.

Sources:

• Adsy Help Center, “Account setup and funding requirements,” Adsy, 2024, Adsy Help

How To Buy Guest Posts Or Niche Edits Step By Step

Buying on Adsy.com works best when you separate selection from ordering from approval. That separation -> reduces -> sloppy link decisions.

Find And Vet Publishers: Traffic, Relevance, Quality Signals

Start with filters, then do a manual check.

1. Filter for relevance first. Niche match -> improves -> click quality and reduces weird footprints.
2. Scan the listing details. Look for:

• Category fit
• Turnaround time
• Link lifetime terms
• Examples of published work
• Completion rate or reliability signals

1. Verify outside Adsy. Open the site and check:

• Does the content look maintained?
• Do posts have real authors and normal formatting?
• Do “sponsored” posts sit in a clear pattern that screams “pay-to-play”?

If you want a simple red-flag test: if every article reads like it came from the same template and every paragraph pushes a brand link, skip it. Your link -> inherits -> the page’s trust level.

Place An Order: Anchors, URLs, Briefs, And Deliverables

When you place the order, your brief controls the outcome.

Use this structure:

• Goal: rankings, referral traffic, lead gen, or product discovery
• Target URL(s): one main page, one supporting page max
• Anchor guidance:
• 70% brand or natural anchors (“Zuleika LLC”, “WordPress maintenance”)
• 20% partial match (“WordPress ecommerce development”)
• 10% exact match (only if you have a strong reason)
• Link placement rules: in-body link, not author bio: no sitewide footer
• Content requirements: topic angle, audience, word count, and tone
• Banned claims: no medical, legal, or financial promises

If you do not have content ready, Adsy can include writing. If you do have content, keep it clean. One page -> supports -> one intent.

Review, Approve, And Track: What To Check Before Releasing Funds

Before you approve a draft or a live URL, check:

• Link correctness: right URL, right anchor, correct protocol, no sneaky redirects
• Indexability: the page should not be blocked by robots rules
• Disclosure: if the post is paid, it needs a clear label
• Context: the link sits in a relevant paragraph and reads like a human wrote it

Then track it like a campaign, not a trophy.

• Add UTM tags to measure referral traffic.
• Log the placement URL, anchor, target page, publish date, and cost.
• Watch Search Console impressions on the target page.

If you want a practical logging pattern, we often borrow the same discipline we use in technical setups like safe proxy rotation workflows: inputs stay consistent, changes get logged, and humans review outputs.

Sources:

• Google Search Central, “Link spam policies,” Google, 2024, Google Search Central

How To Sell Sponsored Posts As A Publisher Step By Step

Selling on Adsy.com can work well if your site already has a clear niche and steady publishing habits. Your editorial standards -> protect -> your brand and your search visibility.

Prepare Your Site: Editorial Standards, Categories, And Turnaround Times

Before you apply as a publisher:

• Publish a simple sponsored content policy page.
• Define categories you accept and categories you reject.
• Set a realistic turnaround time. If you promise 2 days and deliver in 10, buyers will tank your rating.

On WordPress, make your workflow boring:

• Use a custom post type or a tag for sponsored content.
• Use an editorial checklist in your project tool.
• Keep a revision log for every paid post.

Set Pricing And Policies: Do-Follow, No-Follow, Sponsored Labels

Pricing is less about “DA” and more about what you can deliver safely.

Decide these policies up front:

• Link attribute: dofollow, nofollow, or sponsored
• Number of links: how many outbound links per post
• Placement guarantee: how long the link stays live
• Edits: how many revisions you allow
• Disclosure: what label you will show (“Sponsored”, “Paid partnership”, etc.)

Disclosure -> builds -> trust with readers. It also keeps you on the right side of regulators.

Fulfill Orders Without Risk: Content Review, Link Rules, And Revisions

Treat buyer submissions like you treat guest posts that arrive in your inbox. Most are fine. Some are not.

Run this quick safety check:

• Confirm the topic matches your niche.
• Reject scraped or spun content.
• Reject unnatural anchors stuffed into every heading.
• Reject links to sketchy industries if you do not cover them.

Then publish with a clean structure, real subheadings, and one clear link placement. Your site reputation -> affects -> every page on your domain.

Sources:

• FTC, “Disclosures 101 for Social Media Influencers,” Federal Trade Commission, 2019, FTC

Risk, Compliance, And SEO Guardrails (Read This Twice)

Paid placements carry two big risks: legal disclosure problems and search policy problems. We treat both as workflow design issues, not moral debates.

FTC Disclosures And “Sponsored” Labeling: Non-Negotiables

If money changes hands, readers deserve clarity.

The FTC calls for disclosures that are “clear and conspicuous.” A tiny label at the bottom -> fails -> that standard.

Use disclosures that:

• sit near the top of the post
• use plain language (“Sponsored”, “Paid post”)
• show on mobile without scrolling hunts

If you operate in regulated fields (legal, medical, finance), keep humans in the loop. Do not let a marketplace brief write your compliance story.

Google Link Spam Policies: Avoiding Paid Link Footprints

Google’s policies focus on intent and patterns. A single sponsored link with clear labeling -> carries -> less risk than 50 posts with exact-match anchors that all point to one money page.

Guardrails we use:

• Keep anchors natural and varied.
• Spread links across relevant pages, not only a homepage.
• Avoid obvious “guest post farms.”
• Do not buy placements on sites that exist only to sell links.

You cannot “outsmart” patterns forever. You can run a clean system and reduce risk.

Data Handling And Client Work: What Not To Share In Briefs

Briefs often leak more than teams realize.

Do not share:

• customer lists
• private contracts
• internal pricing that is not public
• personal health details
• client access credentials

Data minimization -> reduces -> blast radius. If a writer only needs a public landing page and three bullet points, give them that and stop.

Sources:

• Google Search Central, “Spam policies for Google web search,” Google, 2024, Google Search Central
• FTC, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” Federal Trade Commission, 2013, FTC

A Simple Workflow That Keeps Humans In The Loop

We like systems that you can explain to a tired teammate at 4:55 pm. This one works for Adsy.com buying and selling.

Trigger / Input / Job / Output / Guardrails: A Repeatable Order Checklist

Use this checklist for every order.

• Trigger: You need a link to support a page (product page, service page, guide).
• Input: Target URL, topic, anchor guidance, budget cap, niche requirements.
• Job: Search Adsy, shortlist, vet, order, draft review.
• Output: Published URL, tracked UTM link, log entry, invoice record.
• Guardrails: Disclosure required, anchor rules, no sensitive data, human approval required.

This structure -> prevents -> “random acts of link building.” It also makes the process teachable.

Tracking Results: UTM Tags, Rankings, And Lead Quality (Not Just Links)

Track three layers:

1. Referral visits (UTMs): did anyone click?
2. Search signals: did the target page gain impressions and better average position?
3. Lead quality: did those visitors buy, book, or inquire?

If you run WooCommerce, tie it to revenue. A link that brings 200 irrelevant visits -> wastes -> your time.

Keep a simple sheet:

• Publisher
• Placement URL
• Target page
• Anchor
• Cost
• Publish date
• UTM clicks
• Conversions

After 30 to 60 days, cut what does not perform. Then reinvest in publishers that send real humans.

Sources:

• Google, “Add campaign parameters to URLs (UTM),” Google Analytics Help, 2024, Google Analytics Help

Conclusion

Adsy.com can save you time, but it will not save you from bad judgment. The safest wins come from calm rules, boring checklists, and a human approval step that never gets skipped.

If you want to start small, pick one topic cluster on your WordPress site, buy one or two placements from highly relevant publishers, and track real business outcomes. Then expand only after the data earns it.

Frequently Asked Questions (FAQs) About How To Use Adsy.com

How to use Adsy.com safely for guest posts and backlinks?

To use Adsy.com safely, treat it like procurement: set budget and link rules first, shortlist relevant publishers, then manually review the site’s quality. Keep a human approval step before anything goes live, and log every placement (URL, anchor, cost, date) to spot risky patterns early.

What’s the difference between sponsored posts and niche edits on Adsy.com?

A sponsored post is a new article published on a site with your link included, which can rank and send referral traffic. A niche edit inserts your link into an existing article that may already have history and internal links. Both affect SEO, but context and relevance matter most.

How do I vet publishers on Adsy.com before placing an order?

Start with filters for niche relevance, then review listing details like turnaround time, link lifetime terms, and examples. Next, verify the site outside Adsy: check if content is maintained, authors look real, and “sponsored” posts aren’t overly templated. If the site screams pay-to-play, skip it.

What anchor text strategy should I use when I use Adsy.com for link building?

Use varied, natural anchors to avoid spam footprints. A practical mix is roughly 70% brand or natural anchors, 20% partial-match, and 10% exact-match only when justified. Also spread links across relevant internal pages—not just one “money page”—so your profile looks credible to users and search systems.

Do paid guest posts on Adsy.com need a “Sponsored” disclosure?

Yes—if money changes hands, disclosures should be clear and conspicuous. Put a plain-language label like “Sponsored” or “Paid post” near the top where it’s visible on mobile. This helps meet FTC expectations and builds reader trust, especially in regulated niches like finance, legal, or medical.

Is using Adsy.com risky for SEO, and how can I reduce the chance of Google penalties?

It can be risky if you create obvious paid-link patterns—like dozens of exact-match anchors on low-quality “guest post farm” sites. Reduce risk by choosing relevant publishers, keeping anchors natural, avoiding sites built only to sell links, ensuring pages are indexable, and measuring results with UTMs and Search Console.